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It can be challenging when people resist, but there are more effective ways to influence them than just offering rewards or consequences. At work or at home, you can pick up strategies that top influencers use, figure out which steps fit your situation, and help others feel good about following your lead. -
This course provides a practical framework for analyzing an organization’s commercial activities, including those involving brands and customers. You will learn the fundamentals of marketing campaigns, including brands, business categories, customers, value propositions, and the key elements for building effective customer-brand experiences.

